Privacy Policy
Effective date: March 20, 2026 · Last updated: March 20, 2026
1. Who We Are
ETF Overlap Checker (“the Service”) is operated by Carraway & Gatsby Corporation (“CG Corp,” “we,” “us”). Our website is located at etf-checker.org. If you have questions about this policy, contact us at [email protected].
2. Information We Collect
2.1 Information you provide
- Email address — if you subscribe to our newsletter. We store your email, the page you subscribed from, and the subscription date.
2.2 Information collected automatically
- Analytics data — We use Google Analytics 4 (GA4) to understand how visitors use the site. GA4 collects data such as pages visited, session duration, approximate geographic location (city/country level), device type, browser, and referral source. GA4 uses first-party cookies. Google’s privacy policy applies to this data: policies.google.com/privacy.
- Advertising data — We display ads through Google AdSense, which may use cookies and similar technologies to serve ads based on your browsing activity. Google’s ad personalization controls are available at adssettings.google.com.
- Server logs — Our hosting provider (Vercel) may collect standard web server logs including IP addresses, request URLs, and timestamps. These are used for security and operational purposes and are retained per Vercel’s data practices.
2.3 Information we do not collect
We do not collect financial data, portfolio holdings, brokerage credentials, or any sensitive personal information. All ETF comparisons are processed using publicly available fund data and do not require user accounts.
3. How We Use Your Information
- To send you newsletter emails if you subscribed (portfolio insights, ETF analysis, and product updates)
- To understand site usage and improve the Service
- To display relevant advertising through Google AdSense
- To maintain site security and prevent abuse
4. Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA) or United Kingdom, we process your data on the following bases:
- Consent — for newsletter subscriptions and non-essential cookies (analytics, advertising)
- Legitimate interest — for basic site operations, security, and fraud prevention
5. Cookies and Tracking Technologies
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish users, measure site usage | Up to 2 years |
| Various ad cookies | Google AdSense | Serve and measure advertisements | Varies |
You can control cookies through your browser settings. Disabling cookies may affect some site functionality. You can also opt out of Google’s ad personalization at adssettings.google.com.
6. Third-Party Services
We share data with the following service providers:
- Google (Analytics, AdSense) — analytics and advertising
- Vercel — website hosting and infrastructure
- Resend — transactional and newsletter email delivery
- Railway — newsletter API hosting
We do not sell your personal information to third parties. We do not share your email address with third parties for their own marketing purposes.
7. Data Retention
- Newsletter email addresses are retained until you unsubscribe or request deletion
- Analytics data is retained per Google Analytics’ default retention settings (14 months)
- Server logs are retained per our hosting provider’s standard practices
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate personal data
- Delete your personal data (“right to be forgotten”)
- Restrict processing of your personal data
- Port your data to another service (data portability)
- Object to processing based on legitimate interest
- Opt out of the sale or sharing of personal information (California residents, under CCPA/CPRA)
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, email us at [email protected]. We will respond within 30 days (or within the timeframe required by applicable law).
To unsubscribe from our newsletter, click the “unsubscribe” link at the bottom of any email.
9. International Data Transfers
Our service providers may process data in the United States and other countries. Where required by law, we rely on Standard Contractual Clauses or other approved transfer mechanisms to ensure adequate protection of your data.
10. Children’s Privacy
The Service is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
11. Security
We use commercially reasonable measures to protect your data, including HTTPS encryption for all data in transit. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised version on this page with an updated “Last updated” date. Continued use of the Service after changes constitutes acceptance of the revised policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at:
Carraway & Gatsby Corporation
Email: [email protected]
Website: cgcorp.io